When you give Apple App Store & iTunes Gift Cards and iTunes Gifts to friends and family members, they can choose whatever they want on the iTunes Store, App Store, iBooks Store and Mac App Store, or even use it towards an Apple Music membership.iTunes Gift Cards are easy to give, and you can buy them from Apple and thousands of other retailers in a range of denominations. And every card works in the iTunes Store, App Store, iBooks Store and Mac App Store – or towards an Apple Music membership – so your recipients can get exactly what they want.