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Eataly Gift Cards

About Eataly Gift Cards

  • Discover the Taste of Italy with Eataly
  • Italian Food, Dining and Experiences in One Gift Card
  • From Gourmet Groceries to Restaurants and Cooking Classes
  • Give Them the Freedom to Eat, Shop and Explore

Watch Eataly Official Gift Card Video

Watch Eataly Official Gift Card Video

A digital Eataly Gift Card gives the recipient prepaid EUR credit for shopping, dining, cooking classes, and selected events within the Eataly Italy ecosystem.

The card can be used online for Italian groceries, gourmet products, wine, gift boxes, fresh food, and other eligible items available through the Eataly Italy website.

Digital Eataly Cards are delivered by email and are commonly available in €25, €50, €100, and €200 denominations.

The Gift of Choice

Give the ultimate flexibility. Whether for everyday essentials, digital services, or premium entertainment, a digital gift card ensures satisfaction for any occasion.

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Your privacy is our top priority. Every transaction is heavily protected, ensuring your personal information and payments remain strictly confidential and secure.

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Experience a fully encrypted checkout process. We safeguard your payment details with industry-standard security, allowing you to shop for digital gift cards with complete confidence.

 

Everything You Need to Know About Eataly Gift Cards

The official Italian Eataly Gift Card, also known as the Eataly Card, is a prepaid card designed for online and in-store purchases within the Eataly Italy ecosystem.

A digital card is already activated for online use when it is delivered. The recipient receives a 12-character alphanumeric Web Code by email and enters it during checkout on the Italian Eataly website.

To use a digital Eataly Card in a participating physical store, the recipient must visit the store’s Infobox and convert it into a physical Eataly Card. After conversion, the original Web Code is replaced with a new code connected to the physical card.

The card can be used over multiple purchases, and any remaining balance stays available until the credit expires.

 

 

What Can You Buy with an Eataly Gift Card?

An Eataly Gift Card can be used for a wide range of products and services, including:

  • Pasta, rice, sauces, and pantry products
  • Italian cheese, cured meats, and fresh food
  • Bread, pastries, chocolate, and desserts
  • Wine, beer, coffee, and non-alcoholic drinks
  • Fruit, vegetables, meat, and seafood
  • Prepared meals and ready-to-eat dishes
  • Gourmet food baskets and gift boxes
  • Kitchen products, books, and selected household items
  • Meals and drinks at participating Eataly restaurants
  • Cooking classes and food-related events
  • Eligible products from the Eataly Italy online store

Product availability varies by store, delivery location, season, and current inventory.

 

 

Important: Understanding Eataly Gift Card Region Restrictions

This version of the Eataly Gift Card is intended for Italy and uses EUR.

It can be used through the Italian Eataly website and at participating Eataly locations in Italy. It should not be assumed to work at Eataly stores or websites in the United States, United Kingdom, France, Germany, Canada, or other countries.

Participating Italian locations currently include selected stores in:

  • Torino Lingotto
  • Milano Smeraldo
  • Roma Ostiense
  • Roma Termini
  • Piacenza
  • Firenze
  • Genova
  • Bologna
  • Trieste
  • Torino Lagrange
  • Pinerolo
  • Monticello d’Alba

The participating-store list may change. Confirm that the intended location accepts Eataly Cards before visiting.

For this product page, the safest positioning is Italy / EUR.

 

Frequently Asked Questions

The official digital Eataly Card is delivered instantly by email after the order and payment have been successfully processed.

The email contains the Web Code needed to use the card online. Delivery from a third-party Gift Card distributor may take longer if the order requires payment approval, verification, or additional processing.

If the email does not arrive:

  • Check the spam or junk folder.
  • Confirm that the email address was entered correctly.
  • Allow additional time for payment verification.
  • Contact the seller with your order number.

Do not share the complete Web Code with anyone other than the intended recipient.

Yes. These Eataly Gift Cards should be treated as Italy-region cards.

They are intended for use on the Italian Eataly website and at participating Eataly locations in Italy.

An Italian Eataly Card should not be expected to work on Eataly websites or in physical stores located in another country. Eataly Gift Card systems and redemption conditions vary between regional markets.

If the recipient wants to use a digital card in an Italian physical store, they must first convert it into a physical Eataly Card at the store’s Infobox.

Always select the correct Italy-region Gift Card before purchasing.

Yes. An Italian Eataly Card is valid for 3 years from the activation date or the date of the most recent reload.

A digital card purchased online is normally activated for online use when it is issued and delivered by email.

If additional credit is loaded onto a reloadable Eataly Card, the three-year validity period begins again from the date of the latest reload.

The exact expiry information associated with a particular card should be confirmed through Eataly’s balance service, at a participating store Infobox, or through Eataly customer service.

Any unused credit may be lost after the validity period ends.

Digital Eataly Gift Cards delivered by email do not normally require physical postage.

The selected Gift Card amount represents the prepaid value loaded onto the card. However, third-party sellers may apply their own processing fees, exchange rates, or payment charges.

When using the card for online shopping, normal delivery charges may apply depending on the order value, products, delivery address, and selected shipping method.

If the available Eataly Card balance does not cover the full purchase amount, the remaining difference must be paid using another accepted payment method.

Review the final checkout total before confirming the purchase.

First, make sure you are using the card through the Italian Eataly website.

Also check that:

  • The 12-character alphanumeric Web Code was entered correctly.
  • There are no additional spaces before or after the code.
  • The card has been activated.
  • The card has not expired.
  • There is sufficient remaining balance.
  • You selected Eataly Card as the payment method.
  • You clicked Apply after entering the Web Code.
  • You are not trying to use an Italy-region card on another country’s Eataly website.
  • The digital card has not already been converted into a physical card with a replacement code.

For in-store purchases, remember that a digital Eataly Card must first be converted into a physical card at the Infobox of a participating Italian Eataly location.

If the problem continues, contact Eataly Italy customer service with the order confirmation and Web Code information.

Yes. A digital Eataly Gift Card is designed to be given to another person.

It is suitable for:

Birthdays, Christmas, anniversaries, weddings, housewarming gifts, employee rewards, food lovers, home cooks, wine enthusiasts, families, colleagues, or anyone who enjoys Italian cuisine.

The Gift Card can be delivered electronically, making it a practical last-minute gift.

The recipient can decide whether to shop for Italian food online, dine at a participating Eataly restaurant, attend a cooking class, or use the balance for another eligible Eataly product or service.

The Eataly Italy online store currently supports payment methods including:

  • Visa
  • Visa Electron
  • Mastercard
  • American Express
  • PayPal

Bank transfer may also be available for certain standard product orders delivered within Italy, depending on the contents of the order and the checkout conditions.

If the Eataly Gift Card is purchased from a third-party distributor, available payment methods will depend on that seller and may include cards, digital wallets, bank-based payments, or cryptocurrency.

Always review the available payment methods during checkout.

Eataly Card is an official prepaid Gift Card product offered by Eataly Italy.

The official Eataly website sells digital cards in several EUR denominations and delivers the activated Web Code by email.

However, the validity of an individual code depends on where it was purchased. Buy from Eataly or a reputable authorized Gift Card distributor and keep the order confirmation until the card has been successfully used.

Do not purchase codes from unknown individuals or share the complete Web Code publicly. Anyone with access to the code may be able to spend the available balance.

Redeeming online

  1. Visit the official Eataly Italy website.
  2. Add eligible products, courses, or events to your cart.
  3. Continue to the order-confirmation or payment stage.
  4. Select Eataly Card as the payment method.
  5. Enter the 12-character alphanumeric Web Code received by email.
  6. Click Apply.
  7. Confirm that the Gift Card value has been deducted.
  8. If necessary, pay the remaining order amount with another accepted payment method.
  9. Complete the order.

Redeeming in a participating Eataly store

  1. Visit a participating Eataly location in Italy.
  2. Go to the store’s Infobox before making your purchase.
  3. Show the digital Eataly Card and request conversion to a physical Eataly Card.
  4. Receive the physical card with its replacement Web Code.
  5. Use the physical card when paying for eligible shopping, dining, courses, or events.

Once the digital card has been converted, the original Web Code is replaced and should no longer be used.

No. You do not need to spend the entire Eataly Gift Card balance in one transaction.

If your purchase costs less than the available card value, the remaining credit stays on the Eataly Card and can be used for future purchases.

For example, if you have a €100 Eataly Card and spend €65, the remaining €35 stays available until the card expires.

If the purchase costs more than the available balance, you can pay the difference using another accepted payment method.

The card may also be reloadable in supported channels. A new reload generally renews the credit validity for another three years from the reload date.

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