AU Pay Gift Cards

About AU Pay Gift Cards

Watch AU Pay Official Gift Card Video

Watch AU Pay Official Gift Card Video

A digital au PAY Gift Card provides prepaid JPY value that can be added directly to an eligible au PAY Balance.

After redemption, the balance can be used for eligible purchases at participating au PAY stores, restaurants, convenience stores, supermarkets, online merchants, and other supported payment locations in Japan.

The Gift Card can be supplied digitally with a 16-character prepaid number or QR Code, making it a convenient option for rewards, promotions, and gifts for eligible au PAY users.

The Gift of Choice

Give the ultimate flexibility. Whether for everyday essentials, digital services, or premium entertainment, a digital gift card ensures satisfaction for any occasion.

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Everything You Need to Know About au PAY Gift Cards

An au PAY Gift Card(au PAY ギフトカード) is a prepaid electronic-money product designed specifically for adding value to au PAY Balance.

The Gift Card may be provided as:

  • A physical card
  • An email-delivered digital code
  • A code displayed on a web page
  • A QR Code
  • A 16-character alphanumeric prepaid number

According to the official terms, 1 POINT = JPY 1, and the entire available Gift Card value is transferred to the recipient’s au PAY Balance when redeemed.

An au ID and the au PAY App are generally required. You do not necessarily need to be an au mobile-network customer; the official FAQ confirms that non-au customers can also use au PAY after registering an au ID and setting up the app.

Once the Gift Card has been successfully charged to au PAY Balance, the original Gift Card balance becomes zero and the prepaid number cannot be used again.

 

 

What Can You Buy with an au PAY Gift Card?

An au PAY Gift Card itself is not normally presented directly to a merchant.

Instead, you first redeem the Gift Card into au PAY Balance, then use au PAY at eligible merchants.

Depending on current merchant availability, au PAY can be used for categories including:

  • Convenience stores
  • Supermarkets and grocery stores
  • Restaurants and cafés
  • Fast food
  • Fashion and clothing
  • Drugstores and pharmacies
  • Electronics
  • Home and lifestyle products
  • Entertainment
  • Online shopping
  • Selected services
  • Eligible bill payments

Current participating merchants listed by au PAY include examples such as Lawson, 7-Eleven, FamilyMart, Ministop, Ito-Yokado, UNIQLO, GU, AOKI and many other Japanese retailers. Merchant participation can change over time.

au PAY also supports eligible online payments through participating websites.

 

 

Important: Understanding au PAY Gift Card Region Restrictions

This version of the au PAY Gift Card is intended for the Japanese au PAY ecosystem and uses JPY.

The Gift Card must first be redeemed into a compatible au PAY account. It is not a general-purpose international Gift Card that can be entered directly at unrelated websites or overseas stores.

Users normally need:

  • An eligible au ID
  • The au PAY App
  • Access to the applicable au PAY services
  • A valid unused au PAY Gift Card code
  • Compliance with au PAY account and balance limits

Non-au mobile customers can use au PAY, but they still need to create an au ID and set up the au PAY App.

For this product page, the safest positioning is:

Japan / JPY / au PAY Balance Recharge

 

Frequently Asked Questions

Delivery time depends on the retailer, reward platform, employer, promotion, or other distributor providing the au PAY Gift Card.

Digital versions may be delivered through:

  • Email
  • A reward or promotion page
  • A digital Gift Card portal
  • An order page
  • A QR Code
  • A 16-character prepaid number

The official terms specifically recognize electronic au PAY Gift Cards delivered through email or displayed on a web page.

If you are purchasing through a third-party digital retailer, delivery may occur shortly after payment or order verification, but the exact delivery time should follow the seller’s stated policy.

If your code has not arrived:

  • Check your spam or junk folder.
  • Review your order or reward status.
  • Confirm your registered email address.
  • Check whether verification is still pending.
  • Contact the distributor after the stated delivery period has passed.

Yes, they should be treated as Japan-focused Gift Cards.

The value is denominated in JPY and must be redeemed through the au PAY system before it can be spent.

The Gift Card cannot simply be entered into an international merchant checkout as a normal payment card.

Before obtaining an au PAY Gift Card, confirm that the recipient:

  • Can access au PAY
  • Has or can register an au ID
  • Can install and use the au PAY App
  • Can complete the required account setup
  • Intends to use the value within the au PAY ecosystem

Being outside Japan or changing your device currency does not automatically make an otherwise incompatible account eligible.

Some au PAY Gift Cards have an expiration date.

There is no single universal expiration period that should be applied to every au PAY Gift Card.

Official au PAY guidance states that an expiration date may be assigned depending on the Gift Card, and users should check the specific medium or delivery information through which the Gift Card was received.

The current official terms also state that a Gift Card issued with an expiration date becomes invalid after that date, even if unused value remains, and expired value is generally not refundable.

Always check:

  • The delivery email
  • Gift Card page
  • QR Code page
  • Reward notification
  • Promotional terms
  • Printed card

Do not assume every au PAY Gift Card has the same validity period.

The au PAY Gift Card value itself is transferred to au PAY Balance at its stated value. Official terms define the electronic-money value as 1 POINT = JPY 1 and provide for the full Gift Card balance to be charged into au PAY Balance.

However, if you obtain the Gift Card through an external seller, your final purchase cost may include:

  • Seller processing fees
  • Payment-method fees
  • Currency conversion charges
  • Foreign transaction fees
  • Retailer markup

These charges come from the seller or payment provider rather than being part of the Gift Card’s face value.

Review the final checkout amount before purchasing.

First, confirm that you are using a valid au PAY Gift Card and not another similarly named au product.

Then check that:

  • You entered the correct 16-character prepaid number.
  • You did not accidentally enter the separate 16-digit management number.
  • The Gift Card has not expired.
  • The code has not already been redeemed.
  • You selected au PAY Gift Card from the correct charge menu.
  • Your au PAY account is active.
  • Your account has enough remaining recharge capacity.
  • The QR Code is being scanned correctly.

The official redemption page specifically distinguishes the prepaid number from the separate management number used for inquiries.

There is also a Gift Card charging limit. The official FAQ currently states that an au PAY account can receive up to JPY 300,000 per month through au PAY Gift Cards, with the accumulated monthly amount resetting on the first day of each month.

If the Gift Card still cannot be charged, contact the distributor or au PAY support.

Never post your complete prepaid number or QR Code publicly.

Yes. au PAY Gift Cards can be given to another person, subject to the official Gift Card terms.

The official terms specifically allow an au PAY Gift Card to be transferred as a gift to another person, provided the applicable requirements are followed.

For a physical card, do not expose the concealed prepaid number before gifting it.

For a digital Gift Card, send the original code or redemption information securely to the intended recipient.

An au PAY Gift Card may be suitable for:

  • Employee rewards
  • Customer promotions
  • Campaign prizes
  • Birthdays
  • Holiday gifts
  • Shopping rewards
  • Friends or relatives using au PAY in Japan

Make sure the recipient can use au PAY before sending the Gift Card.

Payment methods depend entirely on the seller or distributor.

Importantly, the current official au PAY consumer FAQ states that au PAY Gift Cards are not generally sold directly to individual customers and are commonly received through various promotions or benefits.

Therefore, there is no single official consumer checkout with one standard list of supported payment methods.

If an authorized third-party retailer offers au PAY Gift Cards for purchase, use the payment methods displayed at that retailer’s checkout.

These may vary according to:

  • Seller
  • Buyer country
  • Currency
  • Gift Card denomination
  • Fraud-prevention requirements
  • Payment provider

Always review the total cost and JPY denomination before completing payment.

au PAY Gift Card is an official Japanese prepaid electronic-money product.

The current terms identify au Financial Service Corporation as the company managing and operating au PAY Gift Cards, which are used to charge the au PAY Balance provided within the KDDI/au PAY ecosystem.

However, whether an individual code is legitimately sourced depends on where you obtained it.

Keep:

  • Your receipt
  • Order confirmation
  • Reward notification
  • Original email
  • Gift Card denomination
  • Prepaid number
  • Redemption instructions

Avoid purchasing codes from unknown private sellers offering unusually large discounts.

The official terms state that Gift Cards obtained through fraudulent or unauthorized methods may be refused or suspended.

To redeem an au PAY Gift Card:

  1. Open the au PAY App.
  2. Sign in to your eligible au PAY account.
  3. Select Charge / チャージ from the home screen.
  4. Choose au PAY Gift Card / au PAY ギフトカード.
  5. Enter the 16-character alphanumeric prepaid number.
  6. Alternatively, select the QR Code scanning option.
  7. Scan the Gift Card QR Code if one was provided.
  8. Review the charge information.
  9. Confirm the transaction.
  10. Check that the value has been added to your au PAY Balance.

The official instructions confirm both manual prepaid-number entry and QR Code redemption methods.

Be careful when reading a physical card: the 16-character prepaid number is used for charging the balance, while the separate 16-digit management number is primarily used for inquiries.

Once redeemed, the full Gift Card balance is transferred into au PAY Balance and the original prepaid number can no longer be used.

There are two different rules to understand.

When redeeming the Gift Card:
Yes, the entire Gift Card value must be transferred to au PAY Balance at once. You cannot split one Gift Card into several separate recharge transactions.

For example, you cannot take a JPY 5,000 au PAY Gift Card and charge JPY 2,000 today and JPY 3,000 later.

The official FAQ specifically confirms that the value of one au PAY Gift Card cannot be divided into multiple charges.

After the value is in your au PAY Balance:
You do not normally have to spend the entire au PAY Balance in one transaction. You can use the available balance for eligible au PAY purchases according to the normal au PAY payment rules.

For example, after charging a JPY 5,000 Gift Card, you may use part of the resulting au PAY Balance for one eligible purchase and keep the remaining balance for later eligible payments.

The important distinction is:

Gift Card → au PAY Balance: full amount at once
au PAY Balance → Purchases: can generally be used across multiple transactions

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